Ultimate Bet and Absolute Poker Pull Famous Player Ads in US


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I couldn’t figure out just why yet, but Ultimate Bet and Absolute Poker made an announcement recently that they will be putting a halt to the endorsement of Ultimate Bet by their usual famous poker players. At first, my guess was that the players were actually worried about endorsing an online poker room that is operating as a US poker room and accepting US poker players to sign up and play poker online for real money. However, after talking with my associates about this, that doesn’t seem to be the case at all.

Although nobody is certain about why UB made this move, many people are looking at their financial situation as a possible issue. Here is the statement that was made:

UltimateBet and Absolute Poker remain forever committed to offering the best online poker experience to poker players in the U.S. and the rest of the world. Both businesses have made a decision to further protect their ability to continue to offer U.S. customers the very best in online poker.

The businesses will no longer actively use famous poker players to endorse either Dotcom brands in the U.S. domestic market, but will continue to do so Internationally. However, leading pros such as Mark Seif, Phil Hellmuth, Annie Duke and others continue to work for Absolute Poker and Ultimate Bet. The marketing decision is on the Dotcom Brands in the U.S and does not in any way affect U.S. players.

The Pros remain committed to the business and will continue to promote both AbsolutePoker.com and Ultimatebet.com in the International market and work with AbsolutePoker.net and Ultimatebet.net.

Pros to Be Used in International Markets

Absolute Poker and UltimateBet will continue to work with the best pros in the industry to help drive their significant growth strategy. Furthermore, they will look work with their current pros and sign new pros to work with either brand in the international market.

Legendary poker pros Phil Hellmuth and Annie Duke who have worked closely with UltimateBet since its creation will continue to endorse UltimateBet.com in International Markets. Johan Storakers – Sweden’s #1 professional poker player – Jim Worth aka Krazy Kanuck are also in the current stable of UltimateBet.com Pros.

Absolute Poker whose Pros include Mark Seif and others has just signed a 12-month deal with their beautiful host – Serinda Swan – the face of AbsolutePoker.com. Serinda will star alongside the successful winners of the Absolute Dream package in TV, magazine and online adverts worldwide.

I wasn’t satisfied with what I had found out, so I went ahead and emailed UB and Absolute Poker for further information. Here is the correspondence:


Thank you very much for addressing this issue. It seems that many people are hardpressed to believe that UB/AP are moving in a positive direction. It seems that nobody can figure out just why the pro poker players have been dropped form US promotions either.


I was returned with a prompt reply stating the following:

Mac Poker Online ,

You are very welcome. I understand what you mean.

UB is actually doing very well right now, and fully plan on continuing their presence in the U.S. market despite the fact that the pros won’t be promoting in the U.S. any longer. All of the regular UB events that are much looked forward to, such as World Seris of Poker events and the Aruba event are still continuing as usual as well. So, please continue to promote UB to your players! 🙂

If you have any other questions or feedback, please send me an email.

Talk to you soon

*WSOP®, World Series of Poker®, and the WSOP Chip Logo® are trademarks of Harrah’s Interactive Entertainment, Inc.

*Absolute Poker is a registered trademark of Absolute Entertainment SA LTD


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